I'm Rachel Wong — a CFO and COO to startups and scale-ups, with a unique combination of operating and venture-capital experience. A former coach for Startmate and LaunchVic, I now coach finance professionals, run AI workshops, and speak about being more than the numbers.
Coaching, workshops and speaking — the three ways I'm actively taking on new work. One enquiry form for all of it; tell me which door you're knocking on and we'll take it from there.
You're already excellent at the technical work — that's rarely what holds finance people back. Whether you're working toward your first executive seat or have just landed in it, the difference is executive presence and confidence. That's what we work on.
For senior finance execs and finance teams at the start of their AI journey who want to stop reading about it and start using it. Hands-on and built around the work your team actually does — you leave implementing, not theorising.
Keynotes, panels, fireside chats, webinars and events — on modern finance careers, being more than the numbers, and what AI actually changes for finance teams.
Coaching and AI workshops are a great way to put a company L&D budget to work — they're built for professional development, and many clients expense them exactly that way.
Fractional CFO/COO work is still a big part of what I do — it typically comes to me by referral. If that's what you're after, you're just as welcome to enquire directly; the form captures it.
Weel x Mighty Partners x Blue Rock PanelScaling Finance Functions
Sage CFO Breakfast PanelFuture-Ready Finance in SaaS
DoorDash PanelWomen in Leadership
CPA WebinarOver 1000 attendees
Your approach to your career, your advice about when it's time to pivot, and how to investigate workplace culture before joining has stuck with me. You genuinely had a positive impact on my career choices and trajectory. Thank you!
Rachel provided such candid and generous advice during my career pivot, all the way from exploring to the final interview, that ultimately helped me land my dream role.
Rachel was incredibly supportive, offering encouragement and practical advice that helped me navigate my journey. Even after the Fellowship, Rachel has continued to cheer me on, connecting me with amazing people and opportunities. I'm so grateful for her mentorship and wholeheartedly recommend her to anyone seeking thoughtful, generous, and impactful guidance.
I'm on a mission to break the accounting and finance stereotype.
Some of us are operators, some build businesses. We just happen to come from an accounting and finance background.
My career hasn't been a straight line. I've taken roles without a clear title, and said yes to things a finance person shouldn't. I'd do it again — because it's how I got to where I am today.